BRANDED

BLACKNESS

BLACK-OWNED

BUSINESS GUIDE

we're empowered to support brands that respect our communities and interests. branded blackness is your guide to black-owned brands that offer products directly or through retailers. There are over 3 million Black-owned brands in the U.S. — here are our favorites that sell clothing, beauty products, home goods, snacks and more.

FASHION

HOME GOODS

FOOD & BEVERAGE

BEAUTY & WELLBEING

ABSOLUTELY
EVERYTHING CURLY

The unbiased and science-backed go-to source, for all people with curly, coily, and wavy hair. The curated platform includes over 1,250 vetted and recommended salons and curly hair stylists all over the United States, Canada, the UK, and the Middle East.

ABSOLUTE JOI

At AbsoluteJOI, we believe skincare should nurture and celebrate healthy skin at every age. That’s why our clean, effective products are developed to meet the evolving needs of your skin – from addressing early signs of aging to maintaining a glowing, even complexion.

ADWOA BEAUTY

adwoa beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we've created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.

ALÓDIA

Every product is intentionally crafted to exceed the needs of our wonderful customers. We pour our love, passion and resources into each and every product, creating high quality, science driven products that work to solve major hair + scalp concerns that plague the textured haired community.

AMI COLĚ

Ami Colé, a clean beauty brand founded by Senegalese-American Diarrha N’Diaye-Mbaye, is inspired by and named after N’Diaye-Mbaye’s mother, who owned a hair braiding salon in Harlem. N’Diaye-Mbaye created the brand after frustrations over the lack of clean, sustainability-focused beauty brands for women of color.

AMP BEAUTY LA

This is home base. This is your fresh start. The beginning of a cleaner, better, beauty routine. One that you can be proud of — because the products are mindful, the intent is as pure as the formulas, and the results speak for themselves. Our curated edit of products spans hair, nails, fragrance, and skin, from emerging brands, indie companies, and diverse founders. From Antevorta to Kazmaleje. Saaf Body to Hairbrella. Masami to Perkies. There's something made with the way you shop, and discover, in mind.

AYEYA

At AYÉYA, we are redefining what a beauty and lifestyle brand can be. We believe that a life in balance involves nurturing the delicate connections between all forms of life through mindful daily rituals. By honoring our cultural roots, we promote peaceful coexistence and sustainable practices. Our core values — honor, gratitude, evolution, and shared vision — guide us as we celebrate the beauty and purity of every unique product.

BEARDS & BEYOND

At Beards & Beyond, we’re proud to be rooted in Maryland, where our journey began. We’re more than just a family-owned and operated grooming brand—we’re a movement born out of resilience and purpose. Founded in 2020 during the challenges of the COVID-19 crisis, we started with a simple mission: to provide exceptional care for every man. What began as a dream within our family has grown into a thriving community that values quality, authenticity, and connection.

BEAUTYSTAT

As a cosmetic chemist founded company, we’ve seen firsthand how the current market is saturated with products that are basically just smoke and mirrors. We promise to be transparent and help you cut through the clutter because at the end of the day, our goal is the same – to feel confident in our own skin.

BENEATH YOUR MASK

Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles. Along with sharing inspiration from my own personal healing journey, I also wanted to share the luxurious products I began crafting to nourish, revitalize, and transform my skin and hair. Many would be surprised at how toxic the products we’re accustomed to using everyday can be. Our skin is our largest organ and we need to feed it with the best. On a quest to find the absolute best products that didn’t compromise on ANY level, Beneath Your Mask was created.

BLACK GIRL SUNSCREEN

We created sun protection products for every day use. Black Girl Sunscreen should be incorporated into your everyday skincare routine. It fights against sun damage, hyperpigmentation, and fine lines. BGS protects your skin from sun rays without leaving behind a white cast and also doubles as a moisturizing lotion.

BOLDEN

Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law.

BOMBA CURLS

Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believed that curls should be celebrated! She also wanted to share the tightly kept Dominican beauty secrets used by generations of women to naturally boost growth and maintain fullness with the world. The outcome was Bomba Curls, which uses premium and organic super-ingredients to help you achieve maximum length retention and curls that serve major POP!

BROWN BUTTER BEAUTY

Brown Butter Beauty is an artisanal self-care brand based in Brooklyn, New York. Our delectable products are born out of a passionate love of nature and art. Utilizing professional grade herbal extracts, decoctions, and plant infusions throughout our entire collection, we draw from skin-loving natural oils, roots, clays, botanicals, flowers, essential oils and phthalate free safe fragrances that are sourced globally.

CAMILLE ROSE

Janell Stephens founded Camille Rose as a means of curing the eczema of her five young children, which developed as a result of severe dryness of their hair. The brand offers hair, skin and body care products, all of which are made using natural and food-grade ingredients, according to the brand.

DANESSA MYRICKS BEAUTY

Beauty can feel like an exclusive world. Danessa Myricks Beauty was founded on the principle that race, gender, age, and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When we launched we reimagined what makeup can be and developed innovative multifunctional products that work every place on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box.

DONNA'S RECIPE

Donna's Recipe was co-founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they embarked on a mission to provide exclusively vegan, clean ingredients in their products—ones that not only deliver results but also become eagerly anticipated staples in your hair care routine. The entire line is crafted with nutrient-rich, clean, vegan ingredients, ensuring a consistent and satisfying hair care journey.

DREAMGIRLS

Born and raised in Los Angeles, we, the Thompson Sisters have made it not only our expertise, but our passion to help your hair reach its greatest potential in both strength and length through our Healthy Hair Program and Healthy Hair Care System product line. Why? Since we opened our doors in Los Angeles in 2006 and opened our additional location in Sacramento in 2008, the very foundation of DreamGirls Fine Hair Imports & Salon has been the principal belief that everyone, everywhere deserves to have healthy hair, that’s why.

EADEM

Powered by Smart Melanin™ Technology, our clinically-proven formulas are thoughtfully developed and comprehensively tested across diverse skin tones. The result? Gentle yet powerful skincare that delivers visible results while celebrating your natural beauty.

EVE MILAN
NEW YORK

Eden Gilliam, an esthetician and founder of Eve Milan New York, was inspired to start her skin care company because she wanted to leave behind a legacy for her daughter. Eve Milan New York offers a range of skin care products, including cleansers, toners and serums.

FLAWLESS

We believe in celebrating you and your style versatility. Our texture-specific products are infused with exotic hydrating ingredients at an affordable price point. Explore our collection and find your custom routine to hydrate, define, repair and protect.

FLORA & NOOR

Jordan Karim, founder and CEO of Flora & Noor, got the idea for her company while working as a pharmaceutical skin care consultant. None of the formulas she saw on the market fit what she was looking for — halal-certified ingredients safe for melanin-rich skin — so she created her own. “Our world is so diverse, and I believe our skin care should reflect that,” she tells us. Flora & Noor has body butters and scrubs, face moisturizers, cleansers, masks and more. The brand also offers a subscription service that delivers products straight to your door.

FRESH

In 2007, Houston founded FRESH, a barbershop in the Camdentown neighborhood of North Minneapolis. A gathering place for community building, authentic expression of self, and inclusive celebration of Black culture. Over the years, the shop has grown into a vibrant hub for people of any skin color and all walks of life who crave a culture of their own making.

HANAHANA BEAUTY

at Hanahana Beauty, where we believe that skincare is self care. We’re creating results-driven products for body and face, with ethically sourced ingredients, starting with shea butter sourced directly from producers in Tamale, Ghana.

HERE WE FLO

Best friends Tara Chandra and Susan Allen began Here We Flo after realizing that they couldn’t find organic tampons that worked for them. Made to empower people to feel confident through their “messiest bodily moments,” the brand sells menstrual products like pads and tampons, along with products for bladder and sexual health.

HUE NOIR

Celebrate Your Hue. Our long wearing oil free foundation makeup, designed especially for women of color, fuses SCIENCE + COLOR + INNOVATION to effortlessly enhance your complexion. This lightweight, crease free formula is buildable, breathable, hypoallergenic and will not clog pores.

KAIKE

KAIKE (pronounced ‘cake’) is a clean, minimal skincare brand on a mission to celebrate melanin-rich skin.

KIMBRITIVE

Revolutionizing sexual wellness and reproductive health
for Black women from A to V.

KLUR

Since the inception of KLUR, my vision has been to cultivate a brand that reflected the values of clean, ethical, and inclusive beauty. For nearly a decade I have concentrated on helping others achieve skin wellness through personalized treatments and the creation of products defined by simplicity and usability. As an esthetician and formulator, I've always treated people with a holistic approach to skin health; prioritizing minimalistic regimens that deliver multiple benefits and long-term results. This philosophy eventually led me to formulate a modest range of offerings for a devoted clientele of over 2500 people.

LALAIS

We hold our products to the highest standards of safety, efficacy and quality. Between working, traveling, a bit of exercise and a little socializing, most days we are short on time. We believe this reality demands fewer products that can do more. We will only introduce new items that are innovative, differentiated and purposeful, and are continually researching ingredients and technologies to bring you novel solutions for the skin that we’ve dedicated our brand to.

LAMIK BEAUTY

LAMIK Beauty (pronounced La-Meek) is a vegan makeup line made with natural and organic ingredients for multicultural women. We support and celebrate women in all of their glory. We are building an inclusive community for women across the country. We're passionate about serving this community. We are creating the highest quality products with the purest ingredients. We are devoted to promoting the health of our customers and their communities. We educate our customers with love and care.

LUV SCRUB

In December 2016, I relaunched LUV SCRUB, and three months later, we were featured in Yahoo Beauty. The word got out very quickly around the world, and the rest is history. I feel so proud when I think about my journey. I still can’t believe all the LUV we have received, even being called the "New Loofah" by People Magazine and also winning Allure's Best of Beauty Award 2020. Can you believe this amazing African beauty secret is sold at Ulta, Nordstrom, and Bloomingdales?! It is kind of wild.Soap inspired by our founder’s Ghanaian roots. Made with rich butters such as shea and cocoa butter.

LYS BEAUTY

Tisha Thompson, founder and CEO of LYS Beauty, is a former makeup artist and a 20-year veteran in the beauty space. She created LYS Beauty during the height of the Covid pandemic as a way to make clean beauty products affordable and accessible for all skin tones and types — and in 2021, it became the first-ever Black-owned clean makeup brand to hit Sephora shelves, according to the brand. LYS Beauty offers dozens of makeup products for the face, eyes and lips in various shades and formulas.

MALKIA ESSENTIALS

Malkia Essentials was founded in 2020 during COVID by Theresa Withers when she realized that there weren't many brands in the market that offered plant-based hair care products that were specifically for textured hair and locs that also helped with common scalp issues, helps to moisturized the hair, and also helps with healthy and safe hair growth, so she decided to create her own brand. Since then, she has expanded her hair care line to include products for all hair types, as well as skin care products to help exfoliate dry and rough skin. Theresa's mission is to provide safe and clean beauty products across the world to those that are looking for a plant-based alternative to traditional beauty products.

MARY LOUISE COSMETICS

There's something magical about family traditions, especially those precious beauty secrets passed down through generations. Our founder, Akilah Mary Louise Releford, transformed her grandmothers' (Mary and Louise - perfectly paired names, wouldn't you agree?) time-honored wisdom into something truly extraordinary: a clean beauty line that honors heritage while delivering the results modern skincare devotees demand.We've transformed these time-honored traditions into powerful modern formulas, merging decades of family knowledge with advanced clean beauty science. Every bottle carries forward a legacy of care, while delivering the powerful results today's conscious consumers demand.

MELANIN HAIRCARE

Years of recommending DIY hair care recipes and styling tips led sisters Whitney and Tafetta White to start Melanin Haircare. “Hair care as a consumer product is a need, not a ‘nice to have,’” says Whitney. Focused on scalp and natural hair health, the brand offers hair products like leave-in conditioners, shampoos, oils and more using nontoxic, natural ingredients. Since its launch in 2015, Melanin Haircare has expanded its range to include hair accessories like satin head wraps and lifestyle products like hoodies.

MOODEAUX

Truth be told, MOODEAUX® was dreamt into existence by a journalist-turned-entrepreneur with a curious mind quite like yours who wondered: "Why do most brands still prioritize outdated, stereotypical marketing tactics over connecting with beauty lovers on a deeper, more personal level???" Finally, after years of asking questions, we've arrived.

OCTAVIA MORGAN LA

OCTAVIA MORGAN Los Angeles is a Genderless Clean Fine Fragrance and Beauty brand based in Los Angeles, CA. We source, curate and create our fragrances, beauty, and home goods with the intention and purpose to “Elevate Your Senses.” Our parfums, beauty products, and home fragrances each have a unique signature blend designed for a one- of -a -kind sensory experience

PATTERN BEAUTY

Created by actress Tracee Ellis Ross, Pattern Beauty is a hair care brand that focuses on the health of all hair textures, from loose curls to tight coils. In addition to its styling creams, scalp detox oils, conditioners, award-winning blow dryer and more, the brand also offers educational quizzes and curl guides to find the treatment that’s best for your specific hair type.

REDDROP

RedDrop co-founders Dana Roberts and Monica Williams began the brand to help empower school-age tween girls as they move through puberty. They sell a variety of menstrual products, including pads, underwear and kits for period prep. Based out of Atlanta, RedDrop also aims to provide resources for parents supporting their children through puberty with their Period Prep classes.

TOPICALS

Topicals is a science-backed skin care brand designed for those with chronic skin concerns like eczema and hyperpigmentation. To create its collection of serums, moisturizers, body mists and more, Topicals works with an advisory board of dermatologists to include ingredients and herbals in its products that are backed by peer-reviewed clinical studies.