BRANDED
BLACKNESS
We're empowered to support brands that respect our communities and interests. BLACKNESS, BLACKNESS is your guide to black-owned brands that offer products directly or through retailers. There are over 3 million Black-owned brands in the U.S. — here are our favorites that sell crown, skincare, beauty, wellbeing products and more.
BLACK-OWNED
CROWN, SKINCARE, BEAUTY & WELLBEING
BRANDS
ABSOLUTELY
EVERYTHING CURLY
The unbiased and science-backed go-to source, for all people with curly, coily, and wavy hair. The curated platform includes over 1,250 vetted and recommended salons and curly hair stylists all over the United States, Canada, the UK, and the Middle East.
ABSOLUTE JOI
At AbsoluteJOI, we believe skincare should nurture and celebrate healthy skin at every age. That’s why our clean, effective products are developed to meet the evolving needs of your skin – from addressing early signs of aging to maintaining a glowing, even complexion.
ADWOA BEAUTY
adwoa beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we've created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.
ALÓDIA
Every product is intentionally crafted to exceed the needs of our wonderful customers. We pour our love, passion and resources into each and every product, creating high quality, science driven products that work to solve major hair + scalp concerns that plague the textured haired community.
AMI COLĚ
Ami Colé, a clean beauty brand founded by Senegalese-American Diarrha N’Diaye-Mbaye, is inspired by and named after N’Diaye-Mbaye’s mother, who owned a hair braiding salon in Harlem. N’Diaye-Mbaye created the brand after frustrations over the lack of clean, sustainability-focused beauty brands for women of color.
AMP BEAUTY LA
This is home base. This is your fresh start. The beginning of a cleaner, better, beauty routine. One that you can be proud of — because the products are mindful, the intent is as pure as the formulas, and the results speak for themselves. Our curated edit of products spans hair, nails, fragrance, and skin, from emerging brands, indie companies, and diverse founders. From Antevorta to Kazmaleje. Saaf Body to Hairbrella. Masami to Perkies. There's something made with the way you shop, and discover, in mind.
AYEYA
At AYÉYA, we are redefining what a beauty and lifestyle brand can be. We believe that a life in balance involves nurturing the delicate connections between all forms of life through mindful daily rituals. By honoring our cultural roots, we promote peaceful coexistence and sustainable practices. Our core values — honor, gratitude, evolution, and shared vision — guide us as we celebrate the beauty and purity of every unique product.
BEARDS & BEYOND
At Beards & Beyond, we’re proud to be rooted in Maryland, where our journey began. We’re more than just a family-owned and operated grooming brand—we’re a movement born out of resilience and purpose. Founded in 2020 during the challenges of the COVID-19 crisis, we started with a simple mission: to provide exceptional care for every man. What began as a dream within our family has grown into a thriving community that values quality, authenticity, and connection.
BEAUTYSTAT
As a cosmetic chemist founded company, we’ve seen firsthand how the current market is saturated with products that are basically just smoke and mirrors. We promise to be transparent and help you cut through the clutter because at the end of the day, our goal is the same – to feel confident in our own skin.
BENEATH YOUR MASK
Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles. Along with sharing inspiration from my own personal healing journey, I also wanted to share the luxurious products I began crafting to nourish, revitalize, and transform my skin and hair. Many would be surprised at how toxic the products we’re accustomed to using everyday can be. Our skin is our largest organ and we need to feed it with the best. On a quest to find the absolute best products that didn’t compromise on ANY level, Beneath Your Mask was created.
BLACK GIRL SUNSCREEN
We created sun protection products for every day use. Black Girl Sunscreen should be incorporated into your everyday skincare routine. It fights against sun damage, hyperpigmentation, and fine lines. BGS protects your skin from sun rays without leaving behind a white cast and also doubles as a moisturizing lotion.
BOLDEN
Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law.
BOMBA CURLS
Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believed that curls should be celebrated! She also wanted to share the tightly kept Dominican beauty secrets used by generations of women to naturally boost growth and maintain fullness with the world. The outcome was Bomba Curls, which uses premium and organic super-ingredients to help you achieve maximum length retention and curls that serve major POP!
BRIOGEO
All hair types + textures welcome. Briogeo is built on the belief that everyone deserves the confidence that comes from healthy hair. We're committed to innovation with inclusivity at the forefront.
BROWN BUTTER BEAUTY
Brown Butter Beauty is an artisanal self-care brand based in Brooklyn, New York. Our delectable products are born out of a passionate love of nature and art. Utilizing professional grade herbal extracts, decoctions, and plant infusions throughout our entire collection, we draw from skin-loving natural oils, roots, clays, botanicals, flowers, essential oils and phthalate free safe fragrances that are sourced globally.
BUTTAH
Buttah was founded in 2018. We unite the best of nature and science in highly effective products for both women and men, formulated to reveal more radiant results.
CAMILLE ROSE
Janell Stephens founded Camille Rose as a means of curing the eczema of her five young children, which developed as a result of severe dryness of their hair. The brand offers hair, skin and body care products, all of which are made using natural and food-grade ingredients, according to the brand.
CAY SKIN
Cay Skin is a new suncare line created to keep all skin tones glowing and protected throughout the year. Founded by supermodel and inclusive beauty activist, Winnie Harlow. Cay Skin is silicone-free, vegan, cruelty-free, reef-friendly and dermatologist-tested. Cay Skin products include a custom blend of gentle island-based ingredients and high-performance skincare actives. The brand is on a mission to create sustainable, skin loving products for everyone under the sun to feel confident in their skin every day.
DANESSA MYRICKS BEAUTY
Beauty can feel like an exclusive world. Danessa Myricks Beauty was founded on the principle that race, gender, age, and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When we launched we reimagined what makeup can be and developed innovative multifunctional products that work every place on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box.
DONNA'S RECIPE
Donna's Recipe was co-founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they embarked on a mission to provide exclusively vegan, clean ingredients in their products—ones that not only deliver results but also become eagerly anticipated staples in your hair care routine. The entire line is crafted with nutrient-rich, clean, vegan ingredients, ensuring a consistent and satisfying hair care journey.
DREAMGIRLS
Born and raised in Los Angeles, we, the Thompson Sisters have made it not only our expertise, but our passion to help your hair reach its greatest potential in both strength and length through our Healthy Hair Program and Healthy Hair Care System product line. Why? Since we opened our doors in Los Angeles in 2006 and opened our additional location in Sacramento in 2008, the very foundation of DreamGirls Fine Hair Imports & Salon has been the principal belief that everyone, everywhere deserves to have healthy hair, that’s why.
EADEM
Powered by Smart Melanin™ Technology, our clinically-proven formulas are thoughtfully developed and comprehensively tested across diverse skin tones. The result? Gentle yet powerful skincare that delivers visible results while celebrating your natural beauty.
EVE MILAN
NEW YORK
Eden Gilliam, an esthetician and founder of Eve Milan New York, was inspired to start her skin care company because she wanted to leave behind a legacy for her daughter. Eve Milan New York offers a range of skin care products, including cleansers, toners and serums.
FENTY BEAUTY
Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
FLAWLESS
We believe in celebrating you and your style versatility. Our texture-specific products are infused with exotic hydrating ingredients at an affordable price point. Explore our collection and find your custom routine to hydrate, define, repair and protect.
FLORA & NOOR
Jordan Karim, founder and CEO of Flora & Noor, got the idea for her company while working as a pharmaceutical skin care consultant. None of the formulas she saw on the market fit what she was looking for — halal-certified ingredients safe for melanin-rich skin — so she created her own. “Our world is so diverse, and I believe our skin care should reflect that,” she tells us. Flora & Noor has body butters and scrubs, face moisturizers, cleansers, masks and more. The brand also offers a subscription service that delivers products straight to your door.
FRESH
In 2007, Houston founded FRESH, a barbershop in the Camdentown neighborhood of North Minneapolis. A gathering place for community building, authentic expression of self, and inclusive celebration of Black culture. Over the years, the shop has grown into a vibrant hub for people of any skin color and all walks of life who crave a culture of their own making.
HANAHANA BEAUTY
at Hanahana Beauty, where we believe that skincare is self care. We’re creating results-driven products for body and face, with ethically sourced ingredients, starting with shea butter sourced directly from producers in Tamale, Ghana.
HERE WE FLO
Best friends Tara Chandra and Susan Allen began Here We Flo after realizing that they couldn’t find organic tampons that worked for them. Made to empower people to feel confident through their “messiest bodily moments,” the brand sells menstrual products like pads and tampons, along with products for bladder and sexual health.
HUE NOIR
Celebrate Your Hue. Our long wearing oil free foundation makeup, designed especially for women of color, fuses SCIENCE + COLOR + INNOVATION to effortlessly enhance your complexion. This lightweight, crease free formula is buildable, breathable, hypoallergenic and will not clog pores.
KAIKE
KAIKE (pronounced ‘cake’) is a clean, minimal skincare brand on a mission to celebrate melanin-rich skin.
KIMBRITIVE
Revolutionizing sexual wellness and reproductive health
for Black women from A to V.
KLUR
Since the inception of KLUR, my vision has been to cultivate a brand that reflected the values of clean, ethical, and inclusive beauty. For nearly a decade I have concentrated on helping others achieve skin wellness through personalized treatments and the creation of products defined by simplicity and usability. As an esthetician and formulator, I've always treated people with a holistic approach to skin health; prioritizing minimalistic regimens that deliver multiple benefits and long-term results. This philosophy eventually led me to formulate a modest range of offerings for a devoted clientele of over 2500 people.
LALAIS
We hold our products to the highest standards of safety, efficacy and quality. Between working, traveling, a bit of exercise and a little socializing, most days we are short on time. We believe this reality demands fewer products that can do more. We will only introduce new items that are innovative, differentiated and purposeful, and are continually researching ingredients and technologies to bring you novel solutions for the skin that we’ve dedicated our brand to.
LAMIK BEAUTY
LAMIK Beauty (pronounced La-Meek) is a vegan makeup line made with natural and organic ingredients for multicultural women. We support and celebrate women in all of their glory. We are building an inclusive community for women across the country. We're passionate about serving this community. We are creating the highest quality products with the purest ingredients. We are devoted to promoting the health of our customers and their communities. We educate our customers with love and care.
LOVED01
Loved01 wants you to look and feel better today than you did yesterday. We strive for not only results you can see on the surface, but that you can feel within yourself. Founded by John Legend and inspired by living life the way we all deserve to without breaking the bank. We created our products with intention to bring luxurious experiences and real results to all. This means we promise to only include the highest quality ingredients that service all skin types.
LUV SCRUB
In December 2016, I relaunched LUV SCRUB, and three months later, we were featured in Yahoo Beauty. The word got out very quickly around the world, and the rest is history. I feel so proud when I think about my journey. I still can’t believe all the LUV we have received, even being called the "New Loofah" by People Magazine and also winning Allure's Best of Beauty Award 2020. Can you believe this amazing African beauty secret is sold at Ulta, Nordstrom, and Bloomingdales?! It is kind of wild.Soap inspired by our founder’s Ghanaian roots. Made with rich butters such as shea and cocoa butter.
LYS BEAUTY
Tisha Thompson, founder and CEO of LYS Beauty, is a former makeup artist and a 20-year veteran in the beauty space. She created LYS Beauty during the height of the Covid pandemic as a way to make clean beauty products affordable and accessible for all skin tones and types — and in 2021, it became the first-ever Black-owned clean makeup brand to hit Sephora shelves, according to the brand. LYS Beauty offers dozens of makeup products for the face, eyes and lips in various shades and formulas.
MALKIA ESSENTIALS
Malkia Essentials was founded in 2020 during COVID by Theresa Withers when she realized that there weren't many brands in the market that offered plant-based hair care products that were specifically for textured hair and locs that also helped with common scalp issues, helps to moisturized the hair, and also helps with healthy and safe hair growth, so she decided to create her own brand. Since then, she has expanded her hair care line to include products for all hair types, as well as skin care products to help exfoliate dry and rough skin. Theresa's mission is to provide safe and clean beauty products across the world to those that are looking for a plant-based alternative to traditional beauty products.
MARY LOUISE COSMETICS
There's something magical about family traditions, especially those precious beauty secrets passed down through generations. Our founder, Akilah Mary Louise Releford, transformed her grandmothers' (Mary and Louise - perfectly paired names, wouldn't you agree?) time-honored wisdom into something truly extraordinary: a clean beauty line that honors heritage while delivering the results modern skincare devotees demand.We've transformed these time-honored traditions into powerful modern formulas, merging decades of family knowledge with advanced clean beauty science. Every bottle carries forward a legacy of care, while delivering the powerful results today's conscious consumers demand.
MELANIN HAIRCARE
Years of recommending DIY hair care recipes and styling tips led sisters Whitney and Tafetta White to start Melanin Haircare. “Hair care as a consumer product is a need, not a ‘nice to have,’” says Whitney. Focused on scalp and natural hair health, the brand offers hair products like leave-in conditioners, shampoos, oils and more using nontoxic, natural ingredients. Since its launch in 2015, Melanin Haircare has expanded its range to include hair accessories like satin head wraps and lifestyle products like hoodies.
MENTED
Created in 2017 by Co-Founders KJ Miller and Amanda E. Johnson, Mented exists to celebrate all hues and to make beauty truly, wonderfully inclusive. We created Mented Cosmetics because we believe everyone should be able to find themselves in the world of beauty, no matter your skin tone. We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought.
MOODEAUX
Truth be told, MOODEAUX® was dreamt into existence by a journalist-turned-entrepreneur with a curious mind quite like yours who wondered: "Why do most brands still prioritize outdated, stereotypical marketing tactics over connecting with beauty lovers on a deeper, more personal level???" Finally, after years of asking questions, we've arrived.
OCTAVIA MORGAN LA
OCTAVIA MORGAN Los Angeles is a Genderless Clean Fine Fragrance and Beauty brand based in Los Angeles, CA. We source, curate and create our fragrances, beauty, and home goods with the intention and purpose to “Elevate Your Senses.” Our parfums, beauty products, and home fragrances each have a unique signature blend designed for a one- of -a -kind sensory experience
OUI THE PEOPLE
We believe in rewriting the rules of bodycare. Our mission is to create thoughtful, effective body care that prioritizes skin health and celebrates individuality. With award-winning formulas and ingredients that deliver real results, we’re here to help you feel confident in your skin—on your terms. From innovative body treatments to elevated daily essentials, we’re committed to crafting products that are as uncompromising as you are.
OYIN HANDMADE
Oyin Handmade is an artisanal manufacturer of moisture-rich personal care products, specially formulated for highly textured hair and dry skin. Since 2003, we’ve used food-grade ingredients to create high-performance personal care products with clean, good-for-you formulas.
PATTERN BEAUTY
Created by actress Tracee Ellis Ross, Pattern Beauty is a hair care brand that focuses on the health of all hair textures, from loose curls to tight coils. In addition to its styling creams, scalp detox oils, conditioners, award-winning blow dryer and more, the brand also offers educational quizzes and curl guides to find the treatment that’s best for your specific hair type.
PEAR NOVA
After noticing a void in the representation of medium to dark skin tones in the nail world, she committed to not only bridging the gap but also celebrating that space. Since Pear Nova’s first launch in 2012, Ms. James has created classic + gel palettes inspired by some of her greatest teachers: sights of the world, sounds of her children + strength of female pioneers everywhere. “Pear Nova’s journey is far from complete, and I am learning to enjoy every step.”
RANGE BEAUTY
Heard you’ve been looking for beauty products that don’t irritate your skin. Well, we’ve got you covered, literally. Your skin has range which means you shouldn’t have to choose between having a flare-up or wearing makeup. We designed our products with soothing ingredients that your skin will love on any day.
REBUNDLE
Our mission is to dramatically reduce the health and environmental disparities in the hair extensions industry.
REDDROP
RedDrop co-founders Dana Roberts and Monica Williams began the brand to help empower school-age tween girls as they move through puberty. They sell a variety of menstrual products, including pads, underwear and kits for period prep. Based out of Atlanta, RedDrop also aims to provide resources for parents supporting their children through puberty with their Period Prep classes.
ROSE INGLETON MD
Born out of Dr. Ingleton's New York practice, our multitasking formulas feature gold-standard actives along with antioxidant-rich fruit extracts inspired by Jamaica. New York efficacy meets island ease.
ROSEN
After years of searching for an acne solution that fit her needs, our founder, Jamika, created it. A clean acne solution that is affordable, formulated for melanated skin, and made her feel comfortable in her skin. Done were the days of searching drugstore aisles for damaging formulas that made her feel worse about her breakouts. At ROSEN, we develop formulas and foster conversations to make women with acne feel confident and secure. 90% of us deal with it, so let's learn to care for it.
SABILA
SABILA Skincare is born from the personal struggles of a visionary healthcare technologist who faced seemingly incurable skin issues. Combining professional expertise with a creative and modern touch, SABILA delivers natural and effective skincare solutions by blending traditional remedies with scientific precision. With a commitment to empowering individuals on their skincare journey, each product is carefully crafted to inspire confidence and enhance the natural beauty within.
SHANI DARDEN
Maximizing results, minimizing hype, creating product that she couldn't find, she built her Studio and her reputation as one of the most sought-after estheticians in the world. Now these principles are the signature of her line. Shani Darden Skin Care is her way to share her honest and intimate approach to skin with as many people as possible.
SKIN BY BROWNLEE & CO.
Skin by Brownlee & Co. is a skincare clinic based in Cincinnati, Ohio, offering a comprehensive range of products specialized in the prevention and treatment of acne and hyperpigmentation. Established in 2015 by esthetician and skincare expert Sylvia Brownlee, our mission has consistently been to enhance the confidence of each client by assisting them in attaining the clear complexion they aspire to achieve.
THE Y BY YUSEF
The Y is a hair democracy and its influential founder and creator Yusef, is an image-maker of the first order— influencing street, editorial and runway styles behind the scenes through his work on A-list celebrities and fashion editorials. Now, The Y by Yusef makes its unique approach and it’s accessories available to everyone, everywhere. This is hair with street cred.
TALIAH WAAJID
Each and every Taliah Waajid Brand hair care product is specifically crafted and formulated to provide naturally curly, coily, kinky and wavy hair textures with moisturizing, conditioning and cleansing excellence to support healthy, flourishing, beautiful natural hair.
THE DOUX
Do your hair with The Doux and embrace your natural texture. We offer a variety of haircare collections, allowing you to find the best products for your unique texture. Our products are packed with nourishing ingredients to transform fragile hair into vibrant, popping curls.
THE LIP BAR
TLB is maximum impact, minimal effort beauty must-haves designed for your complexion. Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality. Non-toxic beauty essentials in non-toxic people. Full stop.
THE HONEY POT
The Honey Pot was born out of one woman's need to naturally heal herself. Beatrice became a woman on a mission, searching for natural remedies to help prevent these unruly infections. Rather than stay locked in a vicious cycle of taking antibiotics that would temporarily fight the infection only for it to reemerge later, Beatrice charged ahead and created The Honey Pot Feminine Wash - her very own natural healing aid. Our mission is to educate, support, and provide women around the world with the tools and resources that promote feminine health and wellness. We do this by engaging and empowering the women we serve one healthy honey pot at a time.
TOPICALS
Topicals is a science-backed skin care brand designed for those with chronic skin concerns like eczema and hyperpigmentation. To create its collection of serums, moisturizers, body mists and more, Topicals works with an advisory board of dermatologists to include ingredients and herbals in its products that are backed by peer-reviewed clinical studies.
UNCLE FUNKY'S
DAUGHTER
We will support women, men and children in their quest to confidently showcase their beauty... NATURALLY. We will provide a system of high quality, affordable beauty solutions globally that address the needs of the diverse world, while helping to protect the earth’s valuable resources. Our community will be uplifted through charitable initiatives, and we will inspire our team members to bring their best selves each day.
UNDEFINED BEAUTY
Undefined is democratizing beauty via a purpose-driven approach to clean, conscious, inclusive plant magic. With “clean-ical” formulas to boost, brighten + protect your skin barrier, we’re your unapologetic skincare bestie helping you navigate a confusing industry and simplify your routine with multitasking products.
UZARI
Embark on a journey to Africa, where ancient ingredients and rituals inspired the creation of Uzari—a path to radiant skin. Uzari is for you: those who find confidence in your skin’s radiance, embrace heritage and nature’s wonders, and seek balance for yourself and the planet.
4.5.6 SKIN
We spent three years building the world’s first Skin Tone Research Lab to test, develop and manufacture high performance products based on the functional and physiological differences of phototypes IV, V, and VI. Focusing on hyperpigmentation, dullness, dehydration and sensitivity as it uniquely affects darker skin, our aim is to democratize the foundations of skincare research and development.
54 THRONES
54 Thrones is a community celebrating African beauty through ancestral ingredients, indulgent skincare products and subversive storytelling. Inspired by her own Nigerian heritage, Christina had one goal in mind: to create clean yet decadent skincare products that sustainably honor the rich natural resources of Africa and the authentic beauty rituals that have been handed down from generation to generation.
BRANDED,
BLACKNESS
BUSINESS GUIDE
We're empowered to support brands that respect our communities and interests. BRANDED, BLACKNESS is your guide to black-owned brands that offer products directly or through retailers. There are over 3 million Black-owned brands in the U.S. — here are our favorites that sell crown, skincare, beauty, wellbeing products and more.
BLACK-
OWNED
CROWN SKINCARE BEAUTY & WELLBEING
BRANDS
ABOLUTELY EVERYTHING CURLY
hello, we are
The unbiased and science-backed go-to source, for all people with curly, coily, and wavy hair. The curated platform includes over 1,250 vetted and recommended salons and curly hair stylists all over the United States, Canada, the UK, and the Middle East.
ABSOLUTE JOI
At AbsoluteJOI, we believe skincare should nurture and celebrate healthy skin at every age. That’s why our clean, effective products are developed to meet the evolving needs of your skin – from addressing early signs of aging to maintaining a glowing, even complexion.
ADWOA BEAUTY
Adwoa beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we've created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.
ALÓDIA
Every product is intentionally crafted to exceed the needs of our wonderful customers. We pour our love, passion and resources into each and every product, creating high quality, science driven products that work to solve major hair + scalp concerns that plague the textured haired community.
AMI COLĚ
Ami Colé, a clean beauty brand founded by Senegalese-American Diarrha N’Diaye-Mbaye, is inspired by and named after N’Diaye-Mbaye’s mother, who owned a hair braiding salon in Harlem. N’Diaye-Mbaye created the brand after frustrations over the lack of clean, sustainability-focused beauty brands for women of color.
AMP BEAUTY LA
This is home base. This is your fresh start. The beginning of a cleaner, better, beauty routine. One that you can be proud of — because the products are mindful, the intent is as pure as the formulas, and the results speak for themselves. Our curated edit of products spans hair, nails, fragrance, and skin, from emerging brands, indie companies, and diverse founders. From Antevorta to Kazmaleje. Saaf Body to Hairbrella. Masami to Perkies. There's something made with the way you shop, and discover, in mind.
AYEYA
At AYÉYA, we are redefining what a beauty and lifestyle brand can be. We believe that a life in balance involves nurturing the delicate connections between all forms of life through mindful daily rituals. By honoring our cultural roots, we promote peaceful coexistence and sustainable practices. Our core values — honor, gratitude, evolution, and shared vision — guide us as we celebrate the beauty and purity of every unique product.
BENEATH
YOUR MASK
hello, we are
Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles. Along with sharing inspiration from my own personal healing journey, I also wanted to share the luxurious products I began crafting to nourish, revitalize, and transform my skin and hair. Many would be surprised at how toxic the products we’re accustomed to using everyday can be. Our skin is our largest organ and we need to feed it with the best. On a quest to find the absolute best products that didn’t compromise on ANY level, Beneath Your Mask was created.
BEARDS & BEYOND
At Beards & Beyond, we’re proud to be rooted in Maryland, where our journey began. We’re more than just a family-owned and operated grooming brand—we’re a movement born out of resilience and purpose. Founded in 2020 during the challenges of the COVID-19 crisis, we started with a simple mission: to provide exceptional care for every man. What began as a dream within our family has grown into a thriving community that values quality, authenticity, and connection.
BEAUTYSTAT
As a cosmetic chemist founded company, we’ve seen firsthand how the current market is saturated with products that are basically just smoke and mirrors. We promise to be transparent and help you cut through the clutter because at the end of the day, our goal is the same – to feel confident in our own skin.
BLACK GIRL SUNSCREEN
We created sun protection products for every day use. Black Girl Sunscreen should be incorporated into your everyday skincare routine. It fights against sun damage, hyperpigmentation, and fine lines. BGS protects your skin from sun rays without leaving behind a white cast and also doubles as a moisturizing lotion.
BOLDEN
Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law.
BOMBA CURLS
Bomba Curls was created by Lulu Cordero, an Afro-Dominicana who believed that curls should be celebrated! She also wanted to share the tightly kept Dominican beauty secrets used by generations of women to naturally boost growth and maintain fullness with the world. The outcome was Bomba Curls, which uses premium and organic super-ingredients to help you achieve maximum length retention and curls that serve major POP!
BROWN BUTTER BEAUTY
Brown Butter Beauty is an artisanal self-care brand based in Brooklyn, New York. Our delectable products are born out of a passionate love of nature and art. Utilizing professional grade herbal extracts, decoctions, and plant infusions throughout our entire collection, we draw from skin-loving natural oils, roots, clays, botanicals, flowers, essential oils and phthalate free safe fragrances that are sourced globally.
BRIOGEO
hello, we are
All hair types + textures welcome. Briogeo is built on the belief that everyone deserves the confidence that comes from healthy hair. We're committed to innovation with inclusivity at the forefront.
BUTTAH
hello, we are
Buttah was founded in 2018. We unite the best of nature and science in highly effective products for both women and men, formulated to reveal more radiant results.
CAMILLE ROSE
hello, we are
Janell Stephens founded Camille Rose as a means of curing the eczema of her five young children, which developed as a result of severe dryness of their hair. The brand offers hair, skin and body care products, all of which are made using natural and food-grade ingredients, according to the brand.
CAY SKIN
hello, we are
Cay Skin is a new suncare line created to keep all skin tones glowing and protected throughout the year. Founded by supermodel and inclusive beauty activist, Winnie Harlow. Cay Skin is silicone-free, vegan, cruelty-free, reef-friendly and dermatologist-tested.
DANESSA MYRICKS
BEAUTY
Beauty can feel like an exclusive world. Danessa Myricks Beauty was founded on the principle that race, gender, age, and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When we launched we reimagined what makeup can be and developed innovative multifunctional products that work every place on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box.
DONNA'S RECIPE
Donna's Recipe was co-founded by Tabitha Brown (@iamtabithabrown) and Gina Woods (@ginalosangeles). Together, they embarked on a mission to provide exclusively vegan, clean ingredients in their products—ones that not only deliver results but also become eagerly anticipated staples in your hair care routine. The entire line is crafted with nutrient-rich, clean, vegan ingredients, ensuring a consistent and satisfying hair care journey.
DREAMGIRLS
Born and raised in Los Angeles, we, the Thompson Sisters have made it not only our expertise, but our passion to help your hair reach its greatest potential in both strength and length through our Healthy Hair Program and Healthy Hair Care System product line. Why? Since we opened our doors in Los Angeles in 2006 and opened our additional location in Sacramento in 2008, the very foundation of DreamGirls Fine Hair Imports & Salon has been the principal belief that everyone, everywhere deserves to have healthy hair, that’s why.
EADEM
Powered by Smart Melanin™ Technology, our clinically-proven formulas are thoughtfully developed and comprehensively tested across diverse skin tones. The result? Gentle yet powerful skincare that delivers visible results while celebrating your natural beauty.
EVE MILAN
NEW YORK
Eden Gilliam, an esthetician and founder of Eve Milan New York, was inspired to start her skin care company because she wanted to leave behind a legacy for her daughter. Eve Milan New York offers a range of skin care products, including cleansers, toners and serums.
FLAWLESS
We believe in celebrating you and your style versatility. Our texture-specific products are infused with exotic hydrating ingredients at an affordable price point. Explore our collection and find your custom routine to hydrate, define, repair and protect.
FLORA & NOOR
Jordan Karim, founder and CEO of Flora & Noor, got the idea for her company while working as a pharmaceutical skin care consultant. None of the formulas she saw on the market fit what she was looking for — halal-certified ingredients safe for melanin-rich skin — so she created her own. “Our world is so diverse, and I believe our skin care should reflect that,” she tells us. Flora & Noor has body butters and scrubs, face moisturizers, cleansers, masks and more. The brand also offers a subscription service that delivers products straight to your door.
FRESH
In 2007, Houston founded FRESH, a barbershop in the Camdentown neighborhood of North Minneapolis. A gathering place for community building, authentic expression of self, and inclusive celebration of Black culture. Over the years, the shop has grown into a vibrant hub for people of any skin color and all walks of life who crave a culture of their own making.
HERE WE FLO
Best friends Tara Chandra and Susan Allen began Here We Flo after realizing that they couldn’t find organic tampons that worked for them. Made to empower people to feel confident through their “messiest bodily moments,” the brand sells menstrual products like pads and tampons, along with products for bladder and sexual health.
FENTY
BEAUTY
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Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skin tones + types and hair textures.
HANAHANA BEAUTY
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At Hanahana Beauty, where we believe that skincare is self care. We’re creating results-driven products for body and face, with ethically sourced ingredients, starting with shea butter sourced directly from producers in Tamale, Ghana.
HUE NOIR
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Celebrate Your Hue. Our long wearing oil free foundation makeup, designed especially for women of color, fuses SCIENCE + COLOR + INNOVATION to effortlessly enhance your complexion. This lightweight, crease free formula is buildable, breathable, hypoallergenic and will not clog pores.
KAIKE
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KAIKE (pronounced ‘cake’) is a clean, minimal skincare brand on a mission to celebrate melanin-rich skin.
KIMBRITIVE
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Celebrate Your Hue. Our long wearing oil free foundation makeup, designed especially for women of color, fuses SCIENCE + COLOR + INNOVATION to effortlessly enhance your complexion. This lightweight, crease free formula is buildable, breathable, hypoallergenic and will not clog pores.
KLUR
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Since the inception of KLUR, my vision has been to cultivate a brand that reflected the values of clean, ethical, and inclusive beauty. For nearly a decade I have concentrated on helping others achieve skin wellness through personalized treatments and the creation of products defined by simplicity and usability. As an esthetician and formulator, I've always treated people with a holistic approach to skin health; prioritizing minimalistic regimens that deliver multiple benefits and long-term results. This philosophy eventually led me to formulate a modest range of offerings for a devoted clientele of over 2500 people.
LALAIS
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We hold our products to the highest standards of safety, efficacy and quality. Between working, traveling, a bit of exercise and a little socializing, most days we are short on time. We believe this reality demands fewer products that can do more. We will only introduce new items that are innovative, differentiated and purposeful, and are continually researching ingredients and technologies to bring you novel solutions for the skin that we’ve dedicated our brand to.
LAMIK BEAUTY
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LAMIK Beauty (pronounced La-Meek) is a vegan makeup line made with natural and organic ingredients for multicultural women. We support and celebrate women in all of their glory. We are building an inclusive community for women across the country. We're passionate about serving this community. We are creating the highest quality products with the purest ingredients. We are devoted to promoting the health of our customers and their communities. We educate our customers with love and care.
LOVED01
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Loved01 wants you to look and feel better today than you did yesterday. We strive for not only results you can see on the surface, but that you can feel within yourself. Founded by John Legend and inspired by living life the way we all deserve to without breaking the bank. We created our products with intention to bring luxurious experiences and real results to all. This means we promise to only include the highest quality ingredients that service all skin types.
LUV SCRUB
In December 2016, I relaunched LUV SCRUB, and three months later, we were featured in Yahoo Beauty. The word got out very quickly around the world, and the rest is history. I feel so proud when I think about my journey. I still can’t believe all the LUV we have received, even being called the "New Loofah" by People Magazine and also winning Allure's Best of Beauty Award 2020. Can you believe this amazing African beauty secret is sold at Ulta, Nordstrom, and Bloomingdales?! It is kind of wild.Soap inspired by our founder’s Ghanaian roots. Made with rich butters such as shea and cocoa butter.
LYS BEAUTY
Tisha Thompson, founder and CEO of LYS Beauty, is a former makeup artist and a 20-year veteran in the beauty space. She created LYS Beauty during the height of the Covid pandemic as a way to make clean beauty products affordable and accessible for all skin tones and types — and in 2021, it became the first-ever Black-owned clean makeup brand to hit Sephora shelves, according to the brand. LYS Beauty offers dozens of makeup products for the face, eyes and lips in various shades and formulas.
MALKIA ESSENTIALS
Malkia Essentials was founded in 2020 during COVID by Theresa Withers when she realized that there weren't many brands in the market that offered plant-based hair care products that were specifically for textured hair and locs that also helped with common scalp issues, helps to moisturized the hair, and also helps with healthy and safe hair growth, so she decided to create her own brand. Since then, she has expanded her hair care line to include products for all hair types, as well as skin care products to help exfoliate dry and rough skin. Theresa's mission is to provide safe and clean beauty products across the world to those that are looking for a plant-based alternative to traditional beauty products.
MARY LOUISE COSMETICS
There's something magical about family traditions, especially those precious beauty secrets passed down through generations. Our founder, Akilah Mary Louise Releford, transformed her grandmothers' (Mary and Louise - perfectly paired names, wouldn't you agree?) time-honored wisdom into something truly extraordinary: a clean beauty line that honors heritage while delivering the results modern skincare devotees demand.We've transformed these time-honored traditions into powerful modern formulas, merging decades of family knowledge with advanced clean beauty science. Every bottle carries forward a legacy of care, while delivering the powerful results today's conscious consumers demand.
MELANIN HAIRCARE
Years of recommending DIY hair care recipes and styling tips led sisters Whitney and Tafetta White to start Melanin Haircare. “Hair care as a consumer product is a need, not a ‘nice to have,’” says Whitney. Focused on scalp and natural hair health, the brand offers hair products like leave-in conditioners, shampoos, oils and more using nontoxic, natural ingredients. Since its launch in 2015, Melanin Haircare has expanded its range to include hair accessories like satin head wraps and lifestyle products like hoodies.
MENTED
Created in 2017 by Co-Founders KJ Miller and Amanda E. Johnson, Mented exists to celebrate all hues and to make beauty truly, wonderfully inclusive. We created Mented Cosmetics because we believe everyone should be able to find themselves in the world of beauty, no matter your skin tone. We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought.
MOODEAUX
Truth be told, MOODEAUX® was dreamt into existence by a journalist-turned-entrepreneur with a curious mind quite like yours who wondered: "Why do most brands still prioritize outdated, stereotypical marketing tactics over connecting with beauty lovers on a deeper, more personal level???" Finally, after years of asking questions, we've arrived.
OCTAVIA MORGAN LA
OCTAVIA MORGAN Los Angeles is a Genderless Clean Fine Fragrance and Beauty brand based in Los Angeles, CA. We source, curate and create our fragrances, beauty, and home goods with the intention and purpose to “Elevate Your Senses.” Our parfums, beauty products, and home fragrances each have a unique signature blend designed for a one- of -a -kind sensory experience
OUI THE PEOPLE
We believe in rewriting the rules of bodycare. Our mission is to create thoughtful, effective body care that prioritizes skin health and celebrates individuality. With award-winning formulas and ingredients that deliver real results, we’re here to help you feel confident in your skin—on your terms. From innovative body treatments to elevated daily essentials, we’re committed to crafting products that are as uncompromising as you are.
OYIN HANDMADE
Oyin Handmade is an artisanal manufacturer of moisture-rich personal care products, specially formulated for highly textured hair and dry skin. Since 2003, we’ve used food-grade ingredients to create high-performance personal care products with clean, good-for-you formulas.
PATTERN BEAUTY
Created by actress Tracee Ellis Ross, Pattern Beauty is a hair care brand that focuses on the health of all hair textures, from loose curls to tight coils. In addition to its styling creams, scalp detox oils, conditioners, award-winning blow dryer and more, the brand also offers educational quizzes and curl guides to find the treatment that’s best for your specific hair type.
PEAR NOVA
After noticing a void in the representation of medium to dark skin tones in the nail world, she committed to not only bridging the gap but also celebrating that space. Since Pear Nova’s first launch in 2012, Ms. James has created classic + gel palettes inspired by some of her greatest teachers: sights of the world, sounds of her children + strength of female pioneers everywhere. “Pear Nova’s journey is far from complete, and I am learning to enjoy every step.”
REDDROP
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RedDrop co-founders Dana Roberts and Monica Williams began the brand to help empower school-age tween girls as they move through puberty. They sell a variety of menstrual products, including pads, underwear and kits for period prep. Based out of Atlanta, RedDrop also aims to provide resources for parents supporting their children through puberty with their Period Prep classes.
RANGE BEAUTY
Heard you’ve been looking for beauty products that don’t irritate your skin. Well, we’ve got you covered, literally. Your skin has range which means you shouldn’t have to choose between having a flare-up or wearing makeup. We designed our products with soothing ingredients that your skin will love on any day.
REBUNDLE
Our mission is to dramatically reduce the health and environmental disparities in the hair extensions industry.
ROSE INGLETON MD
Born out of Dr. Ingleton's New York practice, our multitasking formulas feature gold-standard actives along with antioxidant-rich fruit extracts inspired by Jamaica. New York efficacy meets island ease.
ROSEN
After years of searching for an acne solution that fit her needs, our founder, Jamika, created it. A clean acne solution that is affordable, formulated for melanated skin, and made her feel comfortable in her skin. Done were the days of searching drugstore aisles for damaging formulas that made her feel worse about her breakouts. At ROSEN, we develop formulas and foster conversations to make women with acne feel confident and secure. 90% of us deal with it, so let's learn to care for it.
SABILA
SABILA Skincare is born from the personal struggles of a visionary healthcare technologist who faced seemingly incurable skin issues. Combining professional expertise with a creative and modern touch, SABILA delivers natural and effective skincare solutions by blending traditional remedies with scientific precision. With a commitment to empowering individuals on their skincare journey, each product is carefully crafted to inspire confidence and enhance the natural beauty within.
SKIN BY
BROWNLEE & CO.
Skin by Brownlee & Co. is a skincare clinic based in Cincinnati, Ohio, offering a comprehensive range of products specialized in the prevention and treatment of acne and hyperpigmentation. Established in 2015 by esthetician and skincare expert Sylvia Brownlee, our mission has consistently been to enhance the confidence of each client by assisting them in attaining the clear complexion they aspire to achieve.
SHANI
DARDEN
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Maximizing results, minimizing hype, creating product that she couldn't find, she built her Studio and her reputation as one of the most sought-after estheticians in the world. Now these principles are the signature of her line. Shani Darden Skin Care is her way to share her honest and intimate approach to skin with as many people as possible.
THE Y
BY YUSEF
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The Y is a hair democracy and its influential founder and creator Yusef, is an image-maker of the first order— influencing street, editorial and runway styles behind the scenes through his work on A-list celebrities and fashion editorials. Now, The Y by Yusef makes its unique approach and it’s accessories available to everyone, everywhere. This is hair with street cred.
TALIAH WAAJID
Each and every Taliah Waajid Brand hair care product is specifically crafted and formulated to provide naturally curly, coily, kinky and wavy hair textures with moisturizing, conditioning and cleansing excellence to support healthy, flourishing, beautiful natural hair.
THE DOUX
Do your hair with The Doux and embrace your natural texture. We offer a variety of haircare collections, allowing you to find the best products for your unique texture. Our products are packed with nourishing ingredients to transform fragile hair into vibrant, popping curls.
THE LIP BAR
TLB is maximum impact, minimal effort beauty must-haves designed for your complexion. Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality. Non-toxic beauty essentials in non-toxic people. Full stop.
TOPICALS
Topicals is a science-backed skin care brand designed for those with chronic skin concerns like eczema and hyperpigmentation. To create its collection of serums, moisturizers, body mists and more, Topicals works with an advisory board of dermatologists to include ingredients and herbals in its products that are backed by peer-reviewed clinical studies.
UNCLE FUNKY'S DAUGHTER
We will support women, men and children in their quest to confidently showcase their beauty...NATURALLY. We will provide a system of high quality, affordable beauty solutions globally that address the needs of the diverse world, while helping to protect the earth’s valuable resources. Our community will be uplifted through charitable initiatives, and we will inspire our team members to bring their best selves each day.
UNDEFINED BEAUTY
Undefined is democratizing beauty via a purpose-driven approach to clean, conscious, inclusive plant magic. With “clean-ical” formulas to boost, brighten + protect your skin barrier, we’re your unapologetic skincare bestie helping you navigate a confusing industry and simplify your routine with multitasking products.
UZARI
Embark on a journey to Africa, where ancient ingredients and rituals inspired the creation of Uzari—a path to radiant skin. Uzari is for you: those who find confidence in your skin’s radiance, embrace heritage and nature’s wonders, and seek balance for yourself and the planet.
4.5.6 SKIN
We spent three years building the world’s first Skin Tone Research Lab to test, develop and manufacture high performance products based on the functional and physiological differences of phototypes IV, V, and VI. Focusing on hyperpigmentation, dullness, dehydration and sensitivity as it uniquely affects darker skin, our aim is to democratize the foundations of skincare research and development.
54 THRONES
54 Thrones is a community celebrating African beauty through ancestral ingredients, indulgent skincare products and subversive storytelling. Inspired by her own Nigerian heritage, Christina had one goal in mind: to create clean yet decadent skincare products that sustainably honor the rich natural resources of Africa and the authentic beauty rituals that have been handed down from generation to generation.
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